Revolution 2010

Every revolution that left an imprint on history began with a holy discontent with the status quo. It grew until the dream and desire for something better overcame the attachment to what was comfortable and familiar. We believe the Church in America is at that point. Decline in membership and influence is only one indicator. The most alarming sign is the prevailing views of the Church now widely held by the emerging generations under 40 years of age. If something does not change that trend it will soon eclipse all other trends (including our declining budgets), and render them almost meaningless in comparison. If something is not done, America's 'under-40 nation' may soon become one of the largest unreached people groups in the world.

This is the backdrop we share as we enter this project and it fuels our desire to let go of what may indeed be good... to discover the best. And, we want to do that together.



The 2010 Revolution Development Project

Values: Missional, Incarnational, and Transformational

Objectives: Personal Empowerment and Community Transformation (The Path to Transformation Goes Through Dreams)

Audience: Multicultural and Multigenerational (but with strong focus on under 40)

The purpose of these advance examples is simply to give a general feel for the direction. These materials will be included, but all new development is being created as a result of group feedback, which will result in a much expanded, significantly diverse mix of media tools and strategies.

Communication/Marketing goals:
• Has high-level of wow-factor
• Contain viral components
• Movement-making strategies
• Empowerment/Coaching strategies
• Wide range of licensed media tools
• Wrap-around (synergistic) withreach strategies
• Has some open-source elements
• Empowers social-media
• Points to (if not includes) holistic social-ministry solutions
• Facilitates a long-term national leadership group
• Ongoing testing, development, and group communication
• Constant additions, updates, and revisions

Specific Media Components:
Branding and Theme Content
Direct Mail Campaign
Print Ads and Posters
YouTube-style Videos
Full Website and Internet Components
Flash Video Online
Community-building Strategies
Local Search Strategies
Inreach Materials
Personal Media Tools
Social Media Tools/Strategies
Specific Program Content
Teaching Series/Conversation Ideas
Supporting Graphics





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Presentations
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